AULIA FARADILLA, 1SA01 (11614813)
1. Association
This persuasion technique tries to link a product, service, or idea with something
already liked or desired by the target
audience, such as fun, pleasure, beauty, security, intimacy,
success, wealth, etc. 
2. Bandwagon
Many ads show lots of people using the product, implying that "everyone is doing
it" (or at least, "all the cool people are doing it").
3. Beautiful People
Beautiful people uses
good-looking models (who may also be celebrities) to
attract our attention.
4. Bribery
This technique tries to persuade us to buy a product by promising to give us something
else, like a discount, a rebate, a
coupon, or a "free gift.” Sales, special offers, contests, and
sweepstakes are all forms of bribery.
5. Celebrities
(A type of Testimonial – the
opposite of Plain folks.) We tend to pay attention to
famous people. 
6. Experts
(A type of Testimonial.) We
rely on experts to advise us about things that we don’t
know ourselves. Scientists, doctors,
professors and other professionals often appear in ads and
advocacy messages, lending their credibility to the
product, service, or idea being sold. 
7. Explicit claims. Something
is "explicit" if it is directly, fully, and/or clearly expressed or
demonstrated. For example, some ads
state the price of a product, the main ingredients, where it
was made, or the number of items in
the package – these are explicit claims. So are specific,
measurable promises about quality,
effectiveness, or reliability, like “Works in only five minutes!”
Explicit claims can be proven true or
false through close examination or testing, and if they’re false,
the advertiser can get in trouble. It
can be surprising to learn how few ads make explicit claims. Most
of them try to persuade us in ways
that cannot be proved or disproved.
8. Fear. This
is the opposite of the Association technique. It uses something disliked
or feared by
the intended audience (like bad
breath, failure, high taxes or terrorism) to promote a "solution.” Ads
use fear to sell us products that
claim to prevent or fix the problem. Politicians and advocacy groups
stoke our fears to get elected or to
gain support.
9. Humor. Many
ads use humor because it grabs our attention and it’s a powerful persuasion
technique. When we laugh, we feel
good. Advertisers make us laugh and then show us their product
or logo because they’re trying to
connect that good feeling to their product. They hope that when we
see their product in a store, we’ll
subtly re-experience that good feeling and select their product.
Advocacy messages (and news) rarely
use humor because it can undermine their credibility; an
exception is political satire.
